When does Love Food Give Food take place?
Love Food Give Food starts on 1st September and runs until 31st October each year.
Which restaurants take part in the campaign?
Love Food Give Food is supported by a wide variety of independent restaurants, groups, pubs and local cafes. Everybody can take part and help raise vital funds. Our supporters include:
Michelin Star restaurants such as Angela Hartnett's Murano, Jun Tanaka's The Ninth, A Wong and Gymkhana.
Large restaurant groups including Hawksmoor, Hakkasan, Pho and D&D London.
Independent restaurants such as River Café, Chiltern Firehouse, Kiln and Sabor.
Is Love Food Give Food simple to run? Will there be additional work involved?
We know how busy running a restaurant is. That's why we've made sure the campaign is simple to implement, with minimal administration involved.
Electronic tills can add the £1 automatically after VAT and service charge. This means it’s easy for your team to run, incurs no cost to your restaurant, and doesn’t impact on your VAT returns.
How will my team know what to do?
Love Food Give Food is a great way to rally your team around a positive shared goal. Supporting restaurants have found that their team are proud to work for a business helping to end child hunger worldwide.
We provide a series of short training videos for your team. These cover how to talk to customers about Love Food Give Food, what Action Against Hunger does worldwide, and tips from restaurant staff who have run the campaign before.
There are also staff information sheets included in your fundraising pack.
We encourage you to hold a short team briefing about Love Food Give Food, too.
How will my customers react? Is there any impact on tipping?
We provide small table cards to let your customers know how that a donation will be added to their bill, and how their £1 can make a difference. It’s entirely voluntary and can be easily removed upon request.
In our experience however, customers rarely decline to donate and are happy to help whilst enjoying a meal out. They Love Food, and can help Give Food!
Our supporting restaurants have found that Love Food Give Food has no effect on tipping, and customers still tip the amount they normally would.
What kind of promotion will my restaurant receive?
You’ll receive a listing on our restaurant directory and will be part of a large social media campaign promoted by key influencers in the restaurant industry.
If you use OpenTable, you’ll receive a free additional listing on their website during the campaign.
We also provide you with images and messaging to share with your customers on your social channels, newsletter and website.
How much money can we raise?
The amount restaurants can raise varies depending on venue size and turnover. Over two months, you can expect to raise approximately:
Small restaurant (20-50 covers): £800
Medium (50-100 covers): £1,500
Large (100+ covers): £3,000+
Each £1 you raise could provide a day’s supply of therapeutic food, to help nurse a malnourished child back to health. You’ll help save lives with every table!
Love Food Give Food is one of the high points of our year. Part of the reason we’re in business is to be able to make a difference in ways like this, and I hope it’s also part of why staff and customers have grown to love Hawksmoor.