London Marathon team member Guy in training

Guy's the limit for London Marathon Fundraiser

Star Supporter Guy Heywood shares his fundraising story.

By Action Against Hunger

Mar 8 2019

With the Virgin Money London Marathon looming ever closer, our team of determined Action Against Hunger runners have been putting in some serious miles to get in to shape for the big day. But running a marathon for the Action team is about more than just physical fitness - it's about their dedication to raising lifesaving amounts for Action Against Hunger's work. Here we'd like to celebrate someone who has done just that. Star Supporter Guy Heywood has raised almost £3,500 and will be taking on the 26.2 mile challenge this April. We caught up with Guy to find out more about how he got involved with the challenge and how he's managed to be so successful with his fundraising.

Why did you decide to support Action Against Hunger?

I'm humbled by the work of Action Against Hunger, especially having two young boys who don't need to worry about food to eat each day. I've always said I won't run a marathon, but the time is right to move up from running half marathons to run a full. I’m only planning on running one so running the London Marathon is the iconic one to do! 

How did you find your fundraising challenge?

Honestly, I thought fund raising would be a piece of cake, but it isn’t. I thought I would easily get close to the target by getting family, friends and colleagues to contribute. The reality of fundraising is that everyone is bombarded from every angle, every day of the week to donate to many good causes. I approached my employer who has committed to match up to £2000 which is a good way to take the pressure off, but also a great incentive to raise as much as possible. 

Soon after securing the place with Action Against Hunger, I thought about how I could go big, commit some time to one large event and try and finish off the fundraising in one hit! Organising and running a Promises Auction is a great way to raise money. Most local businesses are happy to get behind a good cause in exchange for a bit of advertising! For every four businesses I approached, one donation came in. These ranged from a return cross-channel ferry and a pair of first class tickets on LNER, to takeaway vouchers and tickets to the football. I approached the local estate agent to be the auctioneer, they also threw in a high value auction lot which raised £350 alone. Everything on the evening made money for Action Against Hunger, by charging for dinner, having a profitable bar, organising a raffle and auctioning off the various lots raised £2,210.50

What is your favourite thing about fundraising?

There are two things: firstly, people's generosity; and secondly, knowing that the target is achieved, but remembering that it’s just a target. There’s still a number of weeks until the marathon and still lots of opportunity to achieve more!

What would you say to anyone thinking of fundraising for Action Against Hunger?

Go for it, don’t be afraid to ask for big valuable auction lots from businesses, but also have a range so people can bid on things and feel part of it. Don’t underestimate the amount of time it takes to organise and get a good team around you on the day! 

We can't wait to cheer on Guy and the rest of his team mates at the Virgin Money London Marathon on 28th April!


community fundraising saves lives.
community fundraising saves lives.

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Photo credit: Guy Heywood