17 April 2012 - If two children have just one sandwich for lunch, will they share it? Humanitarian organisation Action Against Hunger has launched a new viral video, the Sharing Experiment, to find out if sharing is an instinct.
The Sharing Experiment (www.sharingexperiment.org/UK) divides 20 children into pairs. One child is given a sandwich for lunch, and the other is given an empty plate. Each child then decides whether or not to share their food while being filmed by a hidden camera.
The Sharing Experiment highlights that in a world of plenty, the fight against hunger would be much easier if we all shared a little more.
Action Against Hunger’s Executive Director, Jean Michel Grand, says: “The world produces more than enough food to feed everyone, yet 3.5 million children still die from malnutrition related causes every year. The power of sharing is helping our teams to save children’s lives every day and we believe that everyone can learn something from the Sharing Experiment.”
After watching the video, viewers are encouraged to take a leap out of the children’s books and share for themselves. Whether it’s sharing the video with friends and family, sharing a ‘plate of food’ on Facebook or even making a small donation to Action Against Hunger’s life-saving work – so much can be achieved when people simply share.
To view the Sharing Experiment and find out what happened, visit www.sharingexperiment.org/UK
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