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Cause Related Marketing Partnerships
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You can support our work by donating a percentage from the sale of a designated product for a specific period of time. A CRM partnership such as this, has the potential to benefit your company in the following ways:
- Building customer loyalty and attracting new customers.
- Driving sales and brand awareness.
- Reiterating your brands ethical credentials, by clearly demonstrating your support for our work. Promoting a new product/service launch for your company.
Research has shown that 86% of consumers are more likely to buy a product when it is associated with a cause.
If you would like further information about a Cause Related Marketing Partnership with Action Against Hunger, we would be delighted to hear from you. Please contact Tum Kazunga on 020 8853 7579 or email t.kazunga@actionagainsthunger.org.uk
Current Cause Related Marketing Partnerships
Unearthed
unearthed®, the food supplier that brings together the very best regionally produced foods from around the world, has been supporting Action Against Hunger since June 2010. unearthed® has pledged 1p from the sale of every item across its product range and has donated over £190,000 already. These funds are being used to support our programmes in Mali. In addition, unearthed® have added Action Against Hunger's logo onto their packaging, raising awareness of the charity amongst their customers at Waitrose, Abel & Cole and Ocado and driving sales.
Click here to find out more about the partnership.
Carluccio's
Carluccio‟s, the chain of authentic Italian restaurants, is a long-term partner of Action Against Hunger, having supported the charity since August 2007. Carluccio‟s have raised more than £925,000 to date by donating 50p from their popular pasta dish, Penne Giardiniera. The funds raised are being used to support our programmes in Burkina Faso.
Click here to find out more about the partnership.
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